<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>41</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>50</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="4623">
  <titleInfo>
   <title>Anti Marketing; Jurus Ampuh Menumpas Persaingan</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kafi Kurnia</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9799822920</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>AKUR</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>b1b019102dccaf0b8cef4b5e4a05f869.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2580">
  <titleInfo>
   <title>Manajemen Kualitas Jasa:</title>
   <subTitle>Desain Servqual, QFD, dan Kano disertai contoh Aplikasi dalam Kasus Penelitian</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Tony Wijaya</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9790622414</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Indeks</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
  <slims:image>images.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="4202">
  <titleInfo>
   <title>Creative Digital Marketing; Teknologi Berbiaya Murah, Inovatif, dan Berdaya Hasil Gemilang</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>ridwan sanjaya</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>josua tarigan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789792760071</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT. Elex Media komputindo</publisher>
    <dateIssued>2020</dateIssued>
   </place>
  </originInfo>
  <slims:image>ss.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2874">
  <titleInfo>
   <title>Manajemen Kualitas Jasa:</title>
   <subTitle>Desain servqual, QFD, Dan, kano Disertai Contoh Aplikasi Dalam Kasus Penelitian</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Tony Wijaya</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9790622414</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Indeks</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
  <slims:image>MANAJEMEN_KUALITAS_JASA_rev_web-500x500.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="372">
  <titleInfo>
   <title>Marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Hector Lazo</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>Alexander Hamilton Institute.inc</publisher>
    <dateIssued>1977</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="578">
  <titleInfo>
   <title>Manajemen Pemasaran Analisis Perilaku Konsumen</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Basu Swastha</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Bentang</publisher>
    <dateIssued>1982</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="593">
  <titleInfo>
   <title>Pemasaran 2000</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Irawan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher></publisher>
    <dateIssued>1996</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="608">
  <titleInfo>
   <title>Kepemimpinan Mutu:</title>
   <subTitle>Pedoman Peningkatan mutu Untuk Meraih Keunggulan Kompetitif</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>J.M. Juran</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794420360</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Pustaka Binaman Pressindo</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="1921">
  <titleInfo>
   <title>Customer Focus Dalam Industri Perbankan</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Mangasa A Sipahutar</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9798433605</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>CV Alfabeta</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2001">
  <titleInfo>
   <title>Manajemen Pemasaran di Indonesia</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>A.B. Susanto</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9798190734</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Salemba Empat</publisher>
    <dateIssued>1994</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2003">
  <titleInfo>
   <title>Manjemen Of Retail Enterprises</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Robert F. Lusch</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0534010725</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">California</placeTerm>
    <publisher>Kent Publishing Company</publisher>
    <dateIssued>1982</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2007">
  <titleInfo>
   <title>Secrets Of Costumer Relationship Manajemen</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>James G. Barnes</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9795339214</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi Yogyakarta</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2204">
  <titleInfo>
   <title>Pemasaran Jasa:</title>
   <subTitle>Prinsip, Penerapan, dan Penelitian</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Fandy Tjiptono</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789792944174</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>ANDI</publisher>
    <dateIssued>2014</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2409">
  <titleInfo>
   <title>Manajemen Pemasaran:</title>
   <subTitle>Analisis,Perencanaan,Implementasi,Dan Pengendalian</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9798190165</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Salemba Empat</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2410">
  <titleInfo>
   <title>Manajemen Pemasaran Intenasional</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Subhash C. Jain</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796881157</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2411">
  <titleInfo>
   <title>Pemasaran Rumah Sakit</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Boy S. Sabarguna</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9799781868</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Konsorsium</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2419">
  <titleInfo>
   <title>Strategi Pemasaran:</title>
   <subTitle>Strategic Marketing Planning</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Malcolm McDonald</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796372835</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT. Elex Media komputindo</publisher>
    <dateIssued>1992</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2420">
  <titleInfo>
   <title>Sell Your Way To The Top</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Peter Thomson</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796055015</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Gramedia Pustaka Utama</publisher>
    <dateIssued>1997</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2421">
  <titleInfo>
   <title>MSE Menjadi Salesrep Efektif</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Thomas Gordon</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Carl D. Zaiss</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796050838</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Gramedia Pustaka Utama</publisher>
    <dateIssued>1997</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2422">
  <titleInfo>
   <title>Promotion:</title>
   <subTitle>Analysis, Creativity, And Strategi</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>William P. Dommermuth</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0534031064</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">United States Of America</placeTerm>
    <publisher>Kent Publishing Company</publisher>
    <dateIssued>1984</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2423">
  <titleInfo>
   <title>Prinsip-Prinsip Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Sunarto</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9799749514</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Amus Yogyakarta</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2424">
  <titleInfo>
   <title>Sukses Menjual Jurus Jitu Merebut Pasar</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Richard Denny</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794038660</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Gramedia Pustaka Utama</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2425">
  <titleInfo>
   <title>Meretas Belenggu Kegagalan dan Meraih Sukses dalam Penjualan</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Frank Bettger</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794032867</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Gramedia Pustaka Utama</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2426">
  <titleInfo>
   <title>Strategi dan Program Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Gregorius Chandra</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9795337556</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi Yogyakarta</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2427">
  <titleInfo>
   <title>Strategic Marketing Plan:</title>
   <subTitle>Panduan Lengkap dan Praktis Menyusun Rencana Pemasaran yang Strategis dan Efektif</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>C.M. Lingga Purnama</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796559994</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Gramedia Pustaka Utama</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2428">
  <titleInfo>
   <title>Riset Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Freddy Rangkuti</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796055007</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Gramedia Pustaka Utama</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2429">
  <titleInfo>
   <title>Manajemen Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796833085</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Prenhallindo</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2430">
  <titleInfo>
   <title>Dasar-Dasar Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Gary Armstrong</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9798901339</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Prenhallindo</publisher>
    <dateIssued>1997</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2431">
  <titleInfo>
   <title>Dasar-Dasr Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Tim Mitra Bestari</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9799607469</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>UPFE Kampus Terpadu</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2432">
  <titleInfo>
   <title>Manajemen Pemasaran Internasinal:</title>
   <subTitle>Sebuah Pendekatan Strategi</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Jajat kristanto</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>978-979-075-813-1</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2433">
  <titleInfo>
   <title>Total Quality Manajement:</title>
   <subTitle>50 Cara Agar Efektif Bagi Anda</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>JoAnn Haberer</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Marylou W. Webb</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790621275</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Indeks</publisher>
    <dateIssued>2010</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2434">
  <titleInfo>
   <title>Pemasaran yang Sukses Dalam Sepekan</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>E Davies</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>BJ Davies</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9798295943</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Megapoin</publisher>
    <dateIssued>1996</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2435">
  <titleInfo>
   <title>Penelitian Pasar yang Sukses</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Matttew Housden</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9795930540</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Megapoin</publisher>
    <dateIssued>1994</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2436">
  <titleInfo>
   <title>Manajemen Pemasaran:</title>
   <subTitle>Dasar Konsep Dan Strategi</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Sofjan Assauri</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">979421115x</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Raja Grafindo Persada</publisher>
    <dateIssued>1999</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2437">
  <titleInfo>
   <title>Panduan Memahami Kebijaksanaan Dan Prosedural Penjualan &amp; Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Alexander Hamilton Institute</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9795376934</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT. Elex Media komputindo</publisher>
    <dateIssued>1994</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2438">
  <titleInfo>
   <title>Creating Effective Marketing Plan</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Freddy Rangkuci</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796866323</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Gramedia Pustaka Utama</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2439">
  <titleInfo>
   <title>Manajemen Pemasaran(Marketing Management)</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Winardi</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Tarsito</publisher>
    <dateIssued>1986</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2440">
  <titleInfo>
   <title>Riset Pemasaran &amp; Perilaku Konsumen</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Husein Umar</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796559021</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Gramedia Pustaka Utama</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2441">
  <titleInfo>
   <title>Dasar-Dasar Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Marius P. Angipora</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794216582</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Raja Grafindo Persada</publisher>
    <dateIssued>1999</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2442">
  <titleInfo>
   <title>Memenangkan Pasar Dengan Pemasaran Efektif dan Profitabel</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Bilson Simamora</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796559986</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Gramedia Pustaka Utama</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2443">
  <titleInfo>
   <title>Manajemen Pemasaran:</title>
   <subTitle>Analisa Perilaku Konsumen</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>T. Hani Handoko</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Basu Swastha Dharmmesta</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9795033549</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>BPFE UGM-Yogyakarta</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
 </mods>
</modsCollection>
